Digital Marketing Fundamentals

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Enrolled: 11 students
Duration: 9 weeks
Lectures: 0
Video: 34 hours
Level: Beginner

SOEM Digital is a certified digital marketing agency offering digital marketing services and training for small and medium-sized businesses, fresh online entrepreneurs, marketers that want to sharpen their professional skills, and Virtual Assistants who want to serve their clients professionally and profitably.

Either if there is a need in your business to upskill and train your employees or if you want o to learn how to get a grip of your social media, we are offering tailored training to serve your needs. Our trainers are highly experienced in their fields of expertise, with worldwide recognized certifications from well-known specialists like Google, Hootsuite, Moz, SemRush, Hubspot, Adobe, and more.

The course will be delivered live over 9 weeks as weekly online sessions, as dripping content. There will be a weekly Q&A Session, for each module via Zoom.

Who Is This Course For?

  • Small online businesses’ owners and fresh solo entrepreneurs who want to integrate digital marketing strategy and tactics in their marketing strategy and need to understand if this digital channel is right for their businesses;
  • Marketers involved in planning and executing marketing activities  and who want to sharpen their skills and better understand how to create a social media strategy for their business;
  • Executives that oversees the digital marketing department and need to understand how to plan, control, and optimize the digital marketing activities and budgets;
  • Virtual Assistants in need to know the fundamentals of all digital marketing aspects so they can diverse their range of services offered, therefore their income
  • Everyone who wants to learn and understand the best practices and tactics of digital marketing in order to up-skill for a new job in digital.

What Are the Benefits Of This Course?

  • Keep up with the latest technological trends;
  • Understanding how this digital marketing channel can work for your business;
  • Learn to integrate Digital Marketing into your overall marketing strategy;
  • A better understanding of Website, SEO, PPC, Social Media, Email Marketing, Content Marketing, Analytics concepts;
  • Increase your business’ brand awareness, customer base, leads, and sales through digital marketing channels;
  • Gain more confidence to make your business more visible online and with efficient and profitable budgets spent.

What You Will Learn?

  • Introduction to Digital Marketing;
  • Research & Analysis;
  • Setting SMART Objectives;
  • How To Create Your Buyer Persona;
  • How To Choose The Digital Channels;
  • Introduction To SEO & Website;
  • Introduction To Social Media;
  • Introduction To Content Marketing;
  • Introduction To Email Marketing;
  • Introduction To Paid Advertising;
  • Introduction To Analytics;
  • Digital Marketing Made Easy;
  •  Budgeting & KPIs;
    • Bonus: Digital Marketing Plan Template;
    • Bonus: Social Media Calendar template;
    • Bonus: Canva templates for Social Media;
    • Bonus: Content Marketing Planner Template;
    • Bonus: Master Digital Marketing Plan Template

With so many custom requirements, algorithms changing and different audiences, it is understandable why you might feel lost.

We have spent a lot of time building up my marketing experience as well as digital expertise and certifications so we can make you feel confident after taking my courses.

We did the hard work so you don’t have to do it.

We are making Digital Marketing easy for you.

The course is available on-demand as a 121 live weekly online session. For enquiries, please contact us to arrange a start date.

Enjoy your learning journey!

Introduction & Orientation

Introduction in Digital Marketing

Research & Analysis

Setting SMART Objectives

How To Create Your Buyer Persona

How To Choose The Digital Channels

Introduction To SEO & Website

Introduction To Social Media

Introduction To Content Marketing

Introduction To Email Marketing

Introduction To Paid Advertising

Introduction To Analytics

Digital Marketing Made Easy

Budgeting & KPIs

This course is excellent for any individual with a basic knowledge of digital marketing overall - as a user, but is not mandatory - and will build up all the skills they need to be able to plan, implement and control all the elements of digital marketing strategy and tactics.
This course is delivered on a 1-2-1 base, via weekly live zoom calls, and supported by workbooks, toolkits, and templates, as well as other extra facultative tasks meant to deepen the knowledge on the topic.
Being a 1-2-1 based course, we aim to keep the schedule of the live lesson. However, if there is availability to reschedule for the same week, we are a bit flexible. We don't encourage you to skip lessons for more than 2 weeks for the overall 11 weeks of training.
The course is fully refundable in the first 14 days from the purchase date. After this date, accessing the digital documents and downloading or consuming them means you have been committed to the course, therefore the refund is not eligible. If you decide to drop your lessons and not finish the course, which would be a shame for how much difference could this course make for you, the rest of the lump sum still has to be paid, in full, for the rest of the balance.
There is available an option for easy payment, with the cost split into 3 instalments, the first one taken at the signup, the other 2 scheduled as future payment in the next 2 months - monthly on the same date of the first payment. However, paying in one full payment will save you 20%!
Missing any of the payments will entitle SOEM Consulting Services LTD to ask for the payment of the remaining lump sum in full. The access to the platform and the 1-2-1 sessions will be as well suspended and the relationship will be closed.

This Course Is Available On-Demand

— 15.02.2021

  1. Contact Us to agree on a starting date
  2. Contact us now to save your seat, limited availability!

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Digital Marketing Fundamentals
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