SOEM Digital is a certified digital marketing agency offering digital marketing services and training for small and medium-sized businesses, fresh online entrepreneurs, marketers that want to sharpen their professional skills, and Virtual Assistants who want to serve their clients professionally and profitably.
Either if there is a need in your business to upskill and train your employees or if you want to learn how to use the power of SEO (Search engine Organization) and grow your business visibility and sales organically, this is a comprehensive course, up-to-date and hands-on walkthroughs.
SEO is a very powerful long-term low-investment digital channel, that totally worth the time to invest in up-skilling, especially when the overall ads budget is not very generous. SEO is not for blogging only! Think about e-commerce products, or even selling on Amazon, or having a video on Youtube! SEO is not just Google!
I could say, everything on the internet is related to SEO, one way or another!
The course will be delivered Online over 11 weeks as weekly online sessions, as dripping content. There will be a weekly Q&A Session, for each module via Zoom.
Who Is This Course For?
- Small online business owners and fresh solo entrepreneurs who want to understand the way SEO works, and how to use the power of this digital channel.
- Marketers involved in content creation and SEO integration within overall digital marketing strategy;
- Executives that oversees the digital marketing department and need to understand how to plan, control, and optimize the website, e-shop, etc activities and budgets;
- Virtual Assistants and bloggers looking to understand how to write content SEO friendly and based focus keyords
What Are the Benefits Of This Course?
- Keep up with the latest technological trends;
- Understanding how this digital marketing channel can work for your business;
- Learn to integrate SEO into your digital marketing strategy;
- Walkthrough on how to use different keyword research tools and how to prioritize them;
- Increase your business visibility snd sales using this long-term less-costly digital marketing tool ;
- Gain more confidence to overpass the writer’s block and create high-quality content relevant to your business and audience.
What You Will Learn?
- Introduction to Search Engine Optimization;
- Key SEO concepts;
- How to set SEO Objectives;
- SEO Setup;
- On Page SEO;
- Off- Page SEO;
- Technical SEO;
- SEO for mobile-first;
- Local SEO;
- SEO Content;
- Paid search principles and how SEO works together with PPC;
- Display advertising;
- Email Marketing Strategy;
- Google Analytics
- Measuring SEO objectives;
- Strategy and planning;
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- Bonus: On-Site SEO Audit Workbook and Toolkit ;
- Bonus: How to Measure Your Content Marketing mini-course;
- Bonus: Tools and Templates for Blog Posts;
- Bonus Google Ads Creator Template ;
SEO is a very vast domain to explore ad learn about. With algorithms of the search engines in continuous chance, keeping your skills sharp is mandatory.
Start your online journey with the basics right, and then move on to paid advertising, apps, etc. A good SEO brings organic business and is less expensive, a factor to consider when you start a new business with a limited budget.
The course is on-demand only, with small groups of students, online delivered, limited spaces available.
Enroll today to start growing your business online!