Search Engine Optimisation (SEO)

SOEM Digital > Search Engine Optimisation (SEO)

Search Engine Optimisation, why and how to do it.

The first step in any meaningful SEO campaign should be a deep SEO audit. We’ll identify any potential threats that are damaging your SEO performance and correct them to ensure all search engines see you in the best light possible. We’ll also evaluate your current position within your market and compare your position to your key competitors. This will provide us a solid foundation from which to build a calculated and impactful SEO strategy for your brand. We use a number of industry-leading tools to complete a comprehensive analysis, but when it comes to professional SEO audits, our team’s years of combined experience is the crucial element that makes all the difference.

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As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back-links, or inbound links, is another SEO tactic.

The SEO Content process is comprised of four key stages: Strategy, Research, Creation and Analysis.

Folowing SEO best practices is ensuring your website the best chances of getting indexed by search engines. It as all about Meta tags, Alt tags, Headers, Span tags and Titles.

On-page SEO focuses on your website and content.

Its aim is to ensure search engines and searchers can easily find, use, and understand your content. On-page SEO primarily helps Google and visitors decide whether your content is relevant and potentially helpful. Examples include title tags, meta tags, meta descriptions, headings, paragraphs, images, URLs, and internal as well as outgoing links.

Off-Page SEO refers to all marketing efforts that are carried out on external properties that are external to your website and the aim of this these tactics are to create reliable and trustworthy backlings. By creating backlinks, the ultimate purpose of the backlinks is to create traffic to your website and improve its position on search rankings.

OFF-PAGE SEO centres on external ranking signals.


Assuming your content is relevant to a search query, off-page SEO mostly helps Google decide where to position it in search results. Examples include an incoming hyperlink from an external website or an un-linked mention of your company or website on social media, a website forum, a question and answer site, an online directory, or any other external website.

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