The advances made in recent years in the fields of natural language processing, conversation interfaces, automation, and machine learning and deep learning processes have enabled virtual assistants to become increasingly intelligent and useful.
Almost one-third of the 3.5 billion searches performed on Google every day are now voice searches, with personal assistant devices leading the way.
Voice search differs from the typical computer or mobile search. When you open Google on your browser and type in your search query, you’ll be faced with hundreds of pages of search results. It’s not hard to be one of them.
However, when you ask Siri a question, it will give you just a few results. More often than not it will only give you one primary result. If your website happens to be one of them, the CTR can potentially be a lot higher. However, it needs to be there in the first place. Therefore, tailoring your SEO strategy for voice search is a crucial element.
Consider what your customers might speak, rather than what they might type when making an inquiry. It also makes sense to start writing in a more conversational tone to develop content that better aligns with voice search.
Chatbots can help brands to improve customer service while keeping a lid on budgets. Chatbots are quicker than humans in giving any form of data-related answers and taking simple requests. Chatbots can be integrated with a website, an application, and even with a social media platform. They also gather user information that can later be used to better your companies tailor marketing strategies.
It is estimated that in the next five years, approximately 80% of business communications with customers will be performed through bot messengers.
With the chatbot market on the continual increase, it is important for businesses to see how they can integrate it into their strategy.
As email marketing is getting smarter, marketers have begun to care more about sending emails to subscribers who are actually active on their lists. For example, if a customer highly engages with your emails, he/she should be regularly nurtured with content and updates about your company until he converts into a loyal customer. On the other hand, if a subscriber hasn’t opened an email in so many months, they will be considered as a dormant contact and will no longer receive additional emails.
This year, brands will allocate a higher budget than ever to influencer marketing because campaign results have been exceedingly effective for advertisers this past year. Influencer marketing is quickly becoming a more cost-effective way to reach new potential customers.
As consumers spend more time on their smartphones watching videos, advertisers are expected to spend $20 billion on mobile video during 2019. Videos are expected to account for 85% of total internet traffic (using live video and video adverts.)
With this type of growth and consumption of video ads by consumers, video ads should be part of every marketing strategy in 2019. Marketers can accelerate their video ad content by running video ads on YouTube and Instagram, as well as by creating video content in-house or working with third-party creative agencies.