Social Media Marketing (SMM)
Social Media is a very important component of any marketing strategy nowadays, whether the product is sold online or offline. In a world permanently connected, with information at a tap or click distance, the shoppers and consumers are more and more informed and ready to recommend a product or service.
If the business is communicating to consumers or B2B, if there a product or service is selling the buyer is expecting to the ‘human’ side of the business, where we can interact with the business, for information, feedback or even for customer service.
Social media plays a very important role to increase brand awareness, to transform prospects and leads to sales and returning customers. It is a great way to learn about the audience and their behaviour and preferences, especially with the insights provided by most of the social media platforms.
Understating the role of Social Media as a part of the overall Marketing strategy gives more control and leverage to support sales as a business objective.
Here at SOEM Digital we incorporate Social Media Marketing into the Digital Marketing strategy, focusing on ROI and relevant objectives.
