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11 Best Collaboration Tools For Digital Marketing Teams

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Posted by: Oana Gheorghita
Category: Digital Marketing, Tips and Insights
SOEM Digital
Digital marketing teams need to adapt themselves constantly to the ever-changing environment of the digital marketing industry, most teams are looking for ways to be more productive.

Having the best collaboration tools can help marketing teams to communicate effectively as well as being able to manage ongoing projects and campaigns or even social media accounts.

We’ve picked out the most efficient tools of communication that we think would be most useful for digital marketing teams.


Zoom has become the go-to platform for everybody during the lockdown due to COVID-19 in 2020! From regular daily team meetings to tuition and online homeschooling. It is easy to use, it has a free version generous enough to use it for a small audience, the paid versions offer incredible facilities for meetings even for more than 8000 people in one call!


Slack is one of the fastest-growing startups and the messaging app can be used for both remote and inter-office communications with fellow teammates. If you decide to use this tool, you will be able to create channels to follow up team conversations around a project and also archive them when needed.

Slack’s impressive search features make finding specific conversations easy, meaning you will not miss out on any project talk. Using the hashtag feature allows you to highlight keywords during a conversation.

Hangouts Meet

When a team meeting is required, Hangouts Meet is probably the right choice for a video meeting, if not everyone is in the same building at once. If you don’t want to miss out on anything during the video chat, Hangout Meets allows users to record the video call and re-watch it later by using the Hangouts on Air.


Wrike’s main dashboard allows members of its team to plan project details, track time, overview individual workloads, deadlines or real-time activity streams. For client-based businesses such as digital agencies, it has customized reports showing how much time and money spent on a project. This feature protects you to stay on the deadline or under budget.


Being the oldest and one of the most well-known collaboration platform Asana was launched in 2008 and has built up a lot of trust over the years. Brands like Uber, Intel, and Pinterest use Asana. The platform allows business owners to track the work of their employees, create to-do lists for progressing projects, send messages to colleagues, set reminders for upcoming deadlines. You can organise all projects as a board or to-do-list format. It’s easy for users to reach past works through Asana’s search function.


Basecamp is both a powerful and affordable tool, especially for the smaller businesses out there. It’s used by thousands of project teams around the world as it provides an entire suite for project management. Project task assignments, file sharing, to-do lists, message board, in-app commenting, separate dashboards for clients, desktop and email notifications are some of the top features. It has a trial version so you can start to use it without a hassle.


For seamless communication and collaboration, you may prefer a simple business messenger Chanty. The AI-powered app has an unlimited searchable history and helps small teams to be more productive. Chanty’s instant messages humanise the business process with its advanced AI algorithm. The algorithm predicts responses and saves the time that you spent when typing. Team members able to coordinate significant tasks more efficiently through conversations. Chanty supports audio, video calls in addition to voice transcripts and it also has integration with popular services.

Concept Inbox

Concept inbox is a visual design collaboration tool, and it supports real-time annotations and comments on design image files, videos, and PDFs. When a project lead gives feedback on prototypes or someone comment on a design all of the team members gets email notifications.


Bitbucket is a Git solution for professional teams. The large software repository platform brings the team members together in one place to plan projects, collaborate on code, test and deploy.


The all-in-one business dashboard Cyfe allows you to monitor social media, web analytics, marketing, sales. You can set up a series of dashboards for web analytics, social media, SEO, and more. Reach historical data and real-time reports anytime on the dashboard. Pre-built widgets make it easy to connect AdWords, Google Analytics, Salesforce, and other numerous data sources.

Author: Oana Gheorghita

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